Design Thinking Approach for PA
Collaborative Workshop
The workshop involved the collaboration of all participants in different activities, first carried out individually and then shared. My role was to lead the workshop, introducing the activities and facilitating the collaboration.
Scenario Framing
The first day was dedicated to understanding the current scenario, identifying today's solutions, actors, touchpoints, critical and positive points.
User Centered Deign
On the second day, the user was put at the centre, chosen as the exercise among the various stakeholders, and mapped the current journey
Idea Generation
On the third day, starting with a problem statement identified together, the brainstorming method was used to generously generate ideas.
Fast Prototyping
On the last day an idea was chosen and visualized by means of a concept poster, trying to visualize it through fast prototyping.
Personal Thoughts
Learning by doing
The hands-on approach was very effective in approaching the design thinking method, prompting people to take an active part in the activities.
It reminded me of the years I spent at university between projects, reflecting on the fact that you have to focus much more on the process than on the end result.
It reminded me of the years I spent at university between projects, reflecting on the fact that you have to focus much more on the process than on the end result.
Facilitating or taking part?
The role of the facilitator was fun, because I got to see from the outside in a super partes way different approaches of the participants. However, it was often difficult to have to make decisions to stay within the timeframe.