Stages
01 Heuristics Evaluations
The current website pages were evaluated for three specific tasks considering the ten heuristics. The most violated were aesthetic and minimalist design, consistency and standard, and visibility of system status.
02 Usability Testing
The test was conducted on six people who had to complete a task. Success time was recorded along with feedback and interaction across pages.
03 Benchmarking
A benchamark analysis was performed with other sites offering similar services in order to have comparison metrics.
04 Wireframes
The research phase brought out insights that were essential to be able to lay the foundation for the new content navigation and organization structure. This was accomplished in the first phase through the creation of wireframes.
05 Design
The proposed new design seeks to be fresher and more youthful. The organization of the content wants to be clearer and more immediate than before and the navigation more guided while always trying to give feedback on the status of the system.